Walter Haugland. I build companies and the teams that run them.
Twenty years taking businesses from small to scale: Expedia, a startup I founded, and eleven years at Pets Best, through two acquisitions and from 35,000 to over 1 million customers. Now advising founders and looking for the next company to lead.
01Approach
Customer-led
Start with what customers need, then build the product and the plan around it.
Systems that scale
Build the teams, tools and habits that let growth repeat without heroics.
Disciplined execution
Set clear goals, measure honestly, deliver on time, and adjust.
02Resume
Pets Best
CMO, VP Marketing, Director of Ecommerce. Two acquisitions, $100M and $1.2B. 2015 – 2026.
Mantle Art Company
Founder & CEO. First mobile app for custom framing. 2013 – 2015.
Expedia
Strategy, business development and product. P&L for a $300M+ line. 2007 – 2013.
Education
MBA, Seattle University. BA, University of Washington.
03Projects
Advisory
Growth and AI for founders and small companies. Ongoing.
The Springs
Board member. Health and wellness startup, Washington. 2023 – present.